In a world where instant communication is the norm, the humble postcard remains a tangible reminder of thoughtfulness. As emails and direct messages fly back and forth at lightning speed, postcards maintain a sense of intimacy, nostalgia, and personal touch that no emoji-laden text can replicate. In 2024, sending postcards may seem old-fashioned, but it’s exactly this timeless charm that makes them more special than ever. Here’s a guide to navigating modern postcard etiquette—whether you’re sending one from the shores of Greece or the comfort of your own home.

Choosing the Right Postcard

In 2024, postcards come in all shapes, designs, and even materials. Choosing the right one is the first step to good etiquette. Make sure the image or artwork on the front reflects the recipient’s personality or your relationship. If you’re traveling, opt for a postcard that shows a significant aspect of the place—something that feels like it came from the location, not a generic tourist trap. Avoid anything too kitschy unless you know the recipient would appreciate it with humor.

For the eco-conscious, there are now eco-friendly postcards made from recycled paper or bamboo. Even if you’re sending one from a vacation spot, consider postcards printed with sustainable materials. It’s a small gesture, but one that shows mindfulness beyond the card itself.

Handwriting Still Matters

In an era where typed text reigns supreme, the handwriting on a postcard is more than just words—it’s a relic of human touch. Take your time when writing; a smudged or illegible message defeats the purpose of sending a postcard in the first place. If your penmanship isn’t great, print neatly and avoid writing too small.

As with any handwritten correspondence, avoid overly formal or impersonal language. Postcards are meant to be casual, thoughtful, and full of warmth. Write as if you’re having a quick conversation with the recipient, sharing a special moment or memory that makes them feel included in your experience.

Crafting a Thoughtful Message

Space is limited on postcards, which makes every word count. Rather than merely saying, “Wish you were here,” try to add some personal touches that reflect your relationship or shared experiences. For example, if you’re in Italy and your friend loves gelato, mention how you discovered the best gelato in town and thought of them. If you’re sending a postcard just because, remind the person why they’re important to you.

Keep the tone light and positive, even if you’re going through challenges. A postcard is a small, cheerful piece of mail, so try to keep the message uplifting or humorous.

Timing Is Everything

Postcards can take a little longer to arrive, especially if sent internationally. If you’re traveling, aim to send the postcard within the first half of your trip, so it reaches the recipient while your adventure is still fresh in both of your minds. However, in 2024, even if the postcard arrives after you’ve returned, it still holds value as a keepsake. Don’t fret too much over delivery times—what matters is the thought.

Sending Postcards Just Because

Postcards aren’t just for vacation updates. In 2024, there’s something particularly charming about sending postcards for no specific reason. A simple, “I was thinking about you today and wanted to send a little note,” can be even more impactful than a lengthy email. These small surprises can break the monotony of someone’s day and serve as a tangible reminder that they matter to you.

The Bottom Line

In 2024, the postcard continues to be a delightful anomaly in our fast-paced, digital world. It’s a medium that requires effort, care, and intention—all qualities that are often lost in modern communication. By choosing a postcard thoughtfully, crafting a meaningful message, and keeping the recipient in mind, you’re not just sending mail—you’re sending a little piece of yourself.

So the next time you’re at a cafe, a scenic lookout, or just feel like making someone smile, pick up a postcard, grab a pen, and start writing. Your recipient will appreciate the sentiment in ways that go far beyond words.